Outline

I. Introduction
a. Blog set up
b. Wesch video
c. Why should the Red Cross care about new media?
i. reactive reasons
ii. proactive reasons

II. What social networking tools can Red Cross use to converse with its stakeholders?
a. Blogs
i. Line of Service / Department blogs (International, HRP, Development, Biomed)
ii. Individual Red Cross sanctioned blogs (Russ Paulsen?)
iii. Employee and Volunteer personal blogs (Mike)
iv. Employee / Volunteer community blogs (CentreDaily)
iv. RCO aggregate of Red Cross blogs (a la DC Blogs)
b. Podcasts, Videos, Photos on RCO, Chapter websites and in our blogs
In the new media world, the Red Cross can create a text, video, and audio choice for every communication.