Outline

I. Introduction
a. Blog set up
b. Wesch video
c. Why should the Red Cross care about new media?
i. reactive reasons
ii. proactive reasons

II. What social networking tools can Red Cross use to converse with its stakeholders?
a. Blogs
i. Line of Service / Department blogs (International, HRP, Development, Biomed)
ii. Individual Red Cross sanctioned blogs (Russ Paulsen?)
iii. Employee and Volunteer personal blogs (Mike)
iv. Employee / Volunteer community blogs (CentreDaily)
iv. RCO aggregate of Red Cross blogs (a la DC Blogs)
b. Podcasts, Videos, Photos on RCO, Chapter websites and in our blogs
In the new media world, the Red Cross can create a text, video, and audio choice for every communication.

The Machine is Us/ing Us

Want to understand Web 2.0 implications in 5 minutes?

Watch this video by Professor Wesch from Kasas State University:

The Machine is Us/ing Us

Forget the word blog

You no longer have to know how to code html to communicate online.

Anyone can have a public voice, in any form:

• text
• photos
• video
• audio
• comments

A blog by any other name would be a journal, a diary, a bulletin board, a column, a forum, or a log. The term "blog" is derived from "web log" and it all boils down to a web-based running commentary, usually by a single author, sometimes with comments by others.

New Media Tactics

Hold on to your pocket protectors!